ersonal information including sexuality and drug use can be correctly inferred from public 'like' updates, according to study
http://www.guardian.co.uk/technology/2013/mar/11/facebook-users-reveal-intimate-secrets
The researchers used computer software to predict personality traits,
but said the same information could be collected by anyone with training
in data analysis. They were able to draw "surprisingly accurate"
findings about people by aggregating swaths of seemingly innocuous
"likes", such as TV shows and movies.
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