Tuesday, March 12, 2013

Facebook users unwittingly revealing intimate secrets, study finds

 ersonal information including sexuality and drug use can be correctly inferred from public 'like' updates, according to study

http://www.guardian.co.uk/technology/2013/mar/11/facebook-users-reveal-intimate-secrets

The researchers used computer software to predict personality traits, but said the same information could be collected by anyone with training in data analysis. They were able to draw "surprisingly accurate" findings about people by aggregating swaths of seemingly innocuous "likes", such as TV shows and movies.

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