Google and the future of search: Amit Singhal and the Knowledge Graph | Technology | The Observer
The Knowledge Graph is a database of the 500 million most searched for people, places and things in the Google world. For each one of these things, it has established a deep associative context that makes it more than a string of words or a piece of data. Thus, when you type "10 Downing Street" into Google with Knowledge Graph, it responds to that phrase not as any old address but much in the way you or I might respond – with a string of real-world associations, prioritised in order of most frequently asked questions.
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