Facebook Graph Search: Zuckerberg reveals origin of Google privacy rift | Technology | guardian.co.uk
According to Zuckerberg, Google was less willing (or able?) to change its search algorithm so that once a wall post or photograph was deleted from Facebook it vanished from the rival company's search results. Microsoft was able to do this and has partnered with Facebook since 2010.
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The worry for Google is that it will come to be seen as the reason why nothing can ever be fully removed from the internet. That is a problem for Google's brightest brains to address as Facebook and Twitter expand the social web into more areas of our lives
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